Throughout the process of our coursework we have blogged the steps, many of which include audience feedback which has helped us develop and finalise our ideas. [see example here] Audience feedback is a key part of any pre-production process, it can help you make sure what your doing is working well and appealing to the right target audience. It helps you review your work from different angles and develop it for the better.
For most of our feedback we asked the other students in our class, they are the correct age for our target audience of teenagers and young adults. This means we are getting the opinion we want and will know what needs changing to appeal to our selected audience. Also the students in our class are familiar with the media and have experience with the tasks we were set so gave us a critical view of our work.
The first pieces of feedback we received and one of the most important was for our storyline. We published some ideas onto a Facebook note and invited lots of people who would be part of our target audience. We asked them which storyline looked the most interesting and had the most potential in order for us to decide which to choose. This really helped as we got a realistic view on what we were producing and knew that if we followed the majorities advice it would be successful in entertaining our chosen audience. This was also good because we were unsure of what storyline to use, torn between a few... so this decided it for us.
Further through our production process we got some more feedback on font ideas. We got a selection of fonts from online which we thought we were going to use and handed a questionnaire to the class for a response. At the time this seemed really important and we got a good amount of feedback but in the end we decided against using a pre-made font. I suppose the questionnaire did help as we got some negative feedback, helping us move away from these type faces but i think we would have gone with the handmade lettering either way.
The final piece of feedback we received was on our trailer itself and towards the end of the project. We showed our trailer to the class on the projector screen and handed out a survey for them to fill out as they watched. This was quite a key piece of information for me and colleen as it helped us know what needed changing for the final version of our trailer, making sure it was perfect and picking up things we my not have seen ourselves. As we showed it to our potential target audience we got realistic feedback and response for who we aimed it at. This meant we could finish our trailer with other peoples views in mind.
Finally we produced this poll which is on our main blog for people to rate our trailer. Just experimenting with different technologies to get a realistic representation of how people felt about our trailer. I think we should have done this earlier in the project to know if it was good enough and if people liked it. Also we could have posted this on Facebook or other social networking sites to get a response from the youth who are the majority using these sites.
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